Eugene VeganFest
branding a conference of compassion
Compassionate Living
Date: 2024
Services Provided
Branding
Web Design
Eugene VeganFest is an annual community event produced by Compassionate Living, a Eugene-based nonprofit dedicated to ending the commodification of farmed animals and building a healthier, more sustainable world. The festival brings together speakers, food vendors, and advocates for a day centered on compassionate living and plant-based education.
The branding challenge was a specific one: create a logo that featured animals, specifically chickens, without reading as a farm or farmers market. The final mark uses an arc composition that feels festive and community-forward, centering the animals in a way that is warm and inviting rather than agricultural.
Multiple logo directions were developed before the arc concept earned the final cut. The project extended beyond the logo to include a full suite of event materials: conference programs, nametags, tote bags, and print advertising, giving the VeganFest a cohesive, polished presence across every touchpoint of the event experience.
Alternative Designs
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