Hersch Wine Lounge

Hersch & Co. Wine Lounge is a community-centered wine lounge in Springfield, Oregon's revitalized downtown Main Street district, owned by husband-and-wife team Maddie and David Hersch. Rooted in a love for the Pacific Northwest wine community and a deep connection to Springfield, the Hersches took over a beloved downtown wine bar to keep its spirit of gathering alive. The lounge is committed to partnering with local wineries, creating a welcoming atmosphere, and reflecting the earthy, grounded character of downtown Springfield.

Octavus Media developed the brand identity for Hersch & Co. Wine Lounge ahead of its opening. The design direction prioritized a "neighborhood gathering place first, wine lounge second" approach…warm, confident, and accessible without feeling stuffy or overly premium.

Drawing on vintage typography from the early 1920s, the branding aimed for craftsman charm that could work across signage, staff apparel, and merchandise alike. Three logo concepts were explored across two rounds of development, each featuring a distinct typographic style and illustrated deer mark, with color palettes designed to feel tactile and lived-in. The final brand system was built to scale across full color, single color, and reverse formats.