The Giving Landing Page

Optimized design for campaigns and donations.

donor landing page design

Is your donation page optimized for your fundraising goals?

Someone has heard your story. They understand the need. They’re ready to give, register, support a campaign, or take the next step.

Then they land on a page that feels outdated, cluttered, confusing, or disconnected from… everything that brought them there.

The Action-Driven Giving Page is a focused redesign of one of the most important pages on your website — without rebuilding the whole thing. Our team helps you identify possible friction points, help clarify a clear ask, and communicate the connection between the donor's gift to a tangible real-world impact.

The Giving Landing Page

The fact is, you don’t always need a new website.

Sometimes you just need the landing page to work better.

Within our experience working with nonprofits, we’ve developed countless videos for fundraising campaigns. And while a video or graphic campaign can capture attention and bring support around your cause—it falls flat if the donation page is confusing, dated, or difficult to understand.

That’s why we developed The Giving Landing Page. This package is a single, focused design approach for a campaign landing page or donation page. Maybe you’re launching a capital campaign or year-end fundraiser and need somewhere compelling to send people. Or maybe you want to test what a more strategic approach to your website could look like before committing to a full redesign.

We work within your existing website and tools, improving the page with strategic design approach and proven elements for conversion.

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If your team doesn’t approve of the landing page mockup, we’ll refund the project deposit.

The Giving Landing Page

What’s Included

Virtual Roadmap Session

A one-hour strategy session focused on your campaign goals, audience, messaging, and desired action.
Custom Design Mockup

A professionally designed page concept built around the strategy established during your Roadmap Session.
Development

Once approved, we build the new page directly within your existing website. No migration. No new website required.
Essential SEO

Page titles, metadata, image alt text, and basic on-page optimization where appropriate.
Photo Editing

Basic cropping, adjustments, and image preparation to help your existing photography work within the new layout.
Custom Graphics

Up to five simple custom graphics, if needed, to support campaign messaging, statistics, impact information, or calls to action.

Short turn-around, HIGH-IMPACT

From approved design to live page in 1 week*.

Because we’re improving a single page rather than rebuilding your entire website, the development process moves quickly.

Once the design is approved and we have the content and assets we need, our designer and developer work together to bring the page to life inside your existing website.

You get a meaningful improvement without months of meetings, migrations, or a full website overhaul.

*Once mockup is approved. Up to 2 revisions included on mockup design

So what’s the process?

01

Roadmap + Strategy
We kick things off with a one-hour virtual Roadmap Session to review your goals, audience, and existing website. Then we develop a focused strategy and custom page mockup for your approval.
02

Design Approval
You'll review the proposed design before development begins. If you're not happy with the direction, you can stop here and receive a full refund of your deposit. No obligation to continue.
03

Development & Launch
Once approved, we bring your page to life within your existing website. After final testing and review, your new page is ready to support your next campaign or fundraising effort.

Frequently Asked Questions

Not at all! The Giving Landing Page is specifically designed to work within your existing website. There's no need to rebuild your entire site or move to a new platform.
We'll review your current website before getting started to make sure the proposed design can be implemented with your existing tools.
Absolutely. We can improve an existing donation page or create a dedicated landing page for a fundraising campaign, event, or initiative. For sites using third-party donation tools, we'll work within the customization options your platform supports.
Very little. We'll need you for the initial one-hour virtual Roadmap Session, to provide access to existing content and assets, and to review and approve the design and final page. We handle the creative and technical work.
Our goal is to make it easier for supporters to understand your message, trust your organization, and take action. While no webpage can guarantee increased donations, a more intentional design can help remove unnecessary barriers in the giving process.
Of course! The Giving Landing Page can be a great first step toward improving your organization's online presence. If you're ready for a complete website redesign down the road, our Hero Website service can help you build a stronger foundation for your entire organization.